More evidence for weather protection.

This is another paper showing that people don't go cycling in the rain or when it's freezing in Canada



Utilitarian Bicycling - American Journal of Preventive Medicine:





"The proportion of the urban population reporting bicycling in a typical week was 7.9%, with students cycling more than nonstudents (17.2% vs 6.0%). In the general population, older age, female gender, lower education, and higher income were associated with lower likelihood of cycling. More days of precipitation per year and more days of freezing temperatures per year were both associated with lower levels of utilitarian cycling (odds ratios [ORs] for every 30-day increase in precipitation=0.84, 95% confidence interval [CI]=0.74–0.94, and for every 30-day increase in freezing temperatures OR=0.91, 95% CI=0.86–0.97). "



Clearly this tells us if we want to appeal to non students you need some kind of shelter.